Staffing

A visually stunning booth might stop traffic, but it's the people inside that truly draw attendees in. A professional, on-brand trade show brand ambassador can be the difference between a missed opportunity and a meaningful connection. So what makes a booth representative exceptional? Beyond a … [Read more...] about Not Just a Nice Smile – Qualities of a Top-Notch Trade Show Brand Ambassador

Trade shows present a unique opportunity to really show off your brand in person. Attendees receive a window into your product, service, brand message, and personality all at once. Curiosity brings them to your booth, but it’s the trade show etiquette that keeps them there. While the … [Read more...] about Trade Show Etiquette Best Practices for Exhibitors

Trade shows are a valuable opportunity for businesses to showcase their products and services, connect with potential customers, and build up their brand recognition. The success of any trade show presence really hinges on the staff you select to represent your brand during the event. We will … [Read more...] about 6 Key Positions to Consider When Staffing Trade Shows

Having the right trade show staff is critical for the success of your company’s participation in trade shows and exhibitions. The effectiveness of your staff at the trade show can directly impact your brand’s image, lead generation, and overall return on investment. With that being said, here is … [Read more...] about Trade Show Staff Training for Success

If you are introverted or just a bit shy, the thought of hosting a booth at a bustling trade show may seem intimidating at first. Don't worry! You are not alone. Many people struggle with overcoming their shyness at conferences. However, shyness doesn’t have to be a barrier to success at trade … [Read more...] about A Guide to Overcoming Shyness at a Trade Show Booth