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Trade shows are huge networking opportunities. It’s your chance to rub elbows with others in the industry, potential clients, and community influencers. Brand professionals can rightfully gauge their success at a trade show by how many connections they make, and a few helpful tips can ensure these efforts are meaningful and productive. Preparing For The […]

Event videos aren’t just for the event; they’re a resource that can be used again and again to aid in promoting your brand. On the day of your event, only those who are present will be able to feel the energy, get something from your message, or be there for the key moments. An event […]

The best trade show videos take preparation. When determining how to prepare for your video shoot, a few tips can make the process quite a bit easier. Not just for trade shows, corporate event videography can serve as powerful marketing material for your brand, but getting the message across does require having a vision of […]

While your trade show booth is the centerpiece of your trade show appearance, it’s not the only way to engage attendees. Trade shows are a valuable experience for any brand, but maximizing that value beyond the booth can take a little creative engagement. It’s these experiences for attendees that will be memorable, and that will […]

According to a recent Ipsos poll, 78% of surveyed Americans cite sustainability as an important consideration when shopping for any product or service. The grand nature of trade shows, traditionally, doesn’t align with these ideals. Elements like material waste, energy consumption, and the logistics that go into trade shows can really create their own carbon […]

Plants have a way of taking command of the room. They set a certain ambiance, they immediately catch the eye, and they’re perfect for creating different atmospheres depending on the types of plants you choose. Plants are known to boost well-being, ease stress, and set a more comfortable environment no matter where they are. For […]

Have you been thinking about participating in more trade shows to get your business the increased visibility it needs? According to EventsWOW, the average cost for a trade show booth in 2021 was $100 to $150 or more per square foot of floor space. This means that a 10×10 booth will cost your business around […]

Las Vegas trade shows are the perfect opportunity for social media marketing. Vegas’s vibrant and electrifying atmosphere is the ideal background for producing eye-catching and engaging content. If you plan on attending a Las Vegas trade show soon, take advantage of this strategic marketing opportunity. Develop a social media strategy for your Las Vegas trade […]

Trade shows present a unique opportunity to really show off your brand in person. Attendees receive a window into your product, service, brand message, and personality all at once. Curiosity brings them to your booth, but it’s the trade show etiquette that keeps them there. While the booth itself, whether it’s a smaller 10’ x […]

In the busy world of corporate events, trade shows, and exhibitions, hiring a professional event photographer is a critical decision. The images captured will serve as the documentation of the event as well as a representation of your company’s brand and culture. To ensure you choose the right photographer for your needs, it’s essential to […]

If you’re planning an event or exhibiting at an upcoming trade show in Las Vegas this year, it’s time to start planning your event marketing strategies. One of the best ways to support your event marketing goals is to work with a professional videographer to capture the highlights of your event like brand interactions, products, […]

When hosting a corporate event or exhibiting at a trade show, you don’t want to miss a single detail – especially with your videography. Experienced event coordinators working with photography and videography teams craft shot lists to ensure all parties are on the same page. This event videography shot list will feature all elements the […]

When it comes to any kind of event or Las Vegas trade show, you want to create a visually appealing and inviting atmosphere. One of the more effective ways to accomplish this is by incorporating a variety of plants into your venue. Plants add a touch of natural beauty and contribute to a positive and […]

In the competitive landscape of trade shows and expos in Las Vegas, you want to find ways to stand out and attract the right attention. Incorporating live plants and florals into your booth can prove to be a strategic and visually appealing choice. From creating a welcoming entrance to your booth to promoting well-being and […]

Trade shows are a valuable opportunity for businesses to showcase their products and services, connect with potential customers, and build up their brand recognition. The success of any trade show presence really hinges on the staff you select to represent your brand during the event. We will explore the key positions you need to fill […]

Trade shows are valuable opportunities for businesses to showcase their products and services, network with other professionals in their industry, and generate leads. However, to make the most out of your time at these events, you need to implement a pre trade show marketing strategy that is sure to draw attendees to your booth. We […]

Having the right trade show staff is critical for the success of your company’s participation in trade shows and exhibitions. The effectiveness of your staff at the trade show can directly impact your brand’s image, lead generation, and overall return on investment. With that being said, here is a step-by-step guide on how to train […]

Did you know in the fast-paced world of trade shows, effective on-camera communication can prove to be the key to attracting potential clients, making more memorable impressions, and ultimately boosting the presence of your brand? In this guide, we will show you how to talk on camera while brimming with confidence and offer tips on […]

Effectively managing and nurturing the leads you collected during your trade show event is important for maximizing the value of participation. Here is our easy-to-follow, step-by-step guide on what to do with your leads following the trade show. Step One: Organizing and Prioritizing The first step is organizing all the leads you collected. If you […]

Mastering the art of delivering an impactful sales pitch is the key to success for Las Vegas trade show exhibitors. Whether you are a B2B or B2C business, you only have a few moments with potential customers at a trade show. When attendees stop by your exhibit, you need to be ready with a well-crafted […]

When it comes to your trade show booth design, you want to find creative ways to stand out from the crowd. This is essential for attracting attention and generating more interest in your products or services. Here are some top trade show booth design ideas and best practices you can use and follow after picking […]

If you are introverted or just a bit shy, the thought of hosting a booth at a bustling trade show may seem intimidating at first. Don’t worry! You are not alone. Many people struggle with overcoming their shyness at conferences. However, shyness doesn’t have to be a barrier to success at trade shows. In fact, […]

Did you know that just 21% of all trade show swag is kept past the show? According to a 2019 study by Advertising Speciality Institute, that means ¾ of all swag ends up in the landfill. This waste does nothing to help grow your brand and damages the environment. However, brand merchandise is essential for […]

Make a lasting, positive impression on event attendees while helping them capture Insta-worthy photo ops with a living wall rental. Living walls transform your event venues by bringing the outdoors in. Designed using natural greenery and florals, living walls create an immersive nature-inspired guest experience that attendees will remember. If you’re considering gorgeous, sustainable living […]

Las Vegas is certainly known for its glitz and glamor, but that doesn’t mean you necessarily have to break the bank and go all out at your next event. With green screen technology, you can transport attendees to breathtaking locations, create more immersive experiences, and add a unique touch to your event. A green screen […]

There is no better place to get qualified leads for your business than a trade show in Las Vegas. At a trade show, you’ll have the opportunity to increase brand awareness in your target market, connect with customers in person and make a lasting impression–all with an affordable cost per lead. However, generating leads and […]

Las Vegas is a main destination for trade shows and many businesses are wondering: “Are trade shows worth it?” Trade shows can have an intimidating upfront investment with some costing thousands to rent booth space. Small businesses and startups can sometimes struggle with budgeting for these costs. However, trade show costs come with a significant […]

Did you know that trade shows produce an estimated 600,000 tons of trash every year, as reported by Trade Show News Network? The average material waste of an attendee is 3.5 lbs and only 26% of that waste is recycled. Further, when considering the carbon emissions of transportation to tradeshows, food waste, and booth materials, […]

An effective marketing strategy to attract people to your trade show booth is by offering gameplay. Trade show booth games help break up the monotony of a conference. They bring new guests to your booth, facilitate networking, and leave a positive brand impression. Coordinating a trade show booth game is easy if you make a […]

Did you know that 88% of people have been convinced to buy a product or service based on a video? This, like many of the recent video marketing statistics that are coming out, shows that video marketing is not only here to stay but is an important part of any marketing strategy. The question now […]

Treating your VIP guests to a world-class experience will help solidify your business relationship. Trade shows are the perfect opportunity to connect with VIPs and show them your appreciation. If you’re looking for ideas for your Las Vegas trade show, here are event marketing strategies to help you create a memorable, luxury experience for your […]

Las Vegas may be known for all the gorgeous casinos along The Strip. However, Las Vegas is one of the top entertainment destinations in the world. Gambling may be a big part of the activities available, but there are loads of other fun things to do. Whether you are looking for adrenaline-pumping excitement or a […]

When you choose to set up a trade show booth, you are effectively telling your competitors at the trade show that you are ready to take their place and become a household name in the industry. You are also letting potential consumers know that you are just as reputable as the others. Once you have […]

Your trade show display should tell a visual story of your brand and what you have to offer consumers, and photography is just one form of visual storytelling. Capturing trade show images illustrates the work your company does while telling the story of your exhibit from beginning to end. Photos freeze a moment in time […]

When participating in a trade show, you want to be sure you have quality staff on your side that has experience with previous trade shows or conventions. This helps ensure they have the communication skills and professionalism necessary to convey your brand in a more positive light. The more experience the trade show staff has, […]

Everyone knows that Las Vegas is the entertainment capital of the world, but did you know it is also the trade show capital of the world? With plenty of accommodations for attendees, state-of-the-art venues, and networking opportunities all around town, it’s an ideal destination for trade shows. Some of the biggest trade shows, industry conferences, […]

Plants can bring life and beauty to any event. They can help you create a welcoming space for guests and add to an aesthetic theme. When choosing plants for your event, you have two options. Artificial or living plants. Both can be great options for your event, but how do you know which one to […]

Your trade show booth is the first impression you make on potential customers. With the right theme, your booth can attract a crowd and engage people with your products and services. However, deciding on a theme for your trade show exhibit can be a bit tricky. There are so many trade show booth themes available, […]

Trade show photography is a huge task. It involves being in the right place at the right time, having quality equipment, having backup equipment in case the quality gear goes wrong, and understanding the power these images have long after the show’s finished.  As an exhibitor, your role is to connect with the people who […]

You’ve committed to exhibiting at a Las Vegas conference, and so every minute between now and the show opening counts. From booth concept, design, and implementation to the logistics of your Vegas trip, you have a lot of big things to think about and organize. But there are also lots of little details you need […]

When you rent plants for your trade show event, you’re not just hiring pretty accessories. You’re hiring decorative features that can double as brand ambassadors, crowd management tools, and even health and safety features.  Ready to put your plant rental investment to work? Here are seven inventive ways to maximize their power during a trade […]

If you’re wondering, ‘What is a trade show and how can it help my business?’ then you’re in the right place. You might be thinking of attending a show for the first time to boost business. Or you may be launching a new product or service and a show is a great place to start […]